Category Archives for Uncategorized

How Total Addressable Market Sets up Startup Success [Uber Example]

How Total Addressable Market Sets Up Startup Success [Uber Example] By: Walaa Hamdan and Awad MakkawiPosted on: 19 Jan, 2020 Is it possible to pitch your startup without knowing your Total Addressable Market?Whether you are pitching to family, friends, investors or whoever else, you will need to explain the size of your market opportunity.And the […]

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How Aramex Makes Over $1Billion in Revenue & What Startups Can Learn

How Aramex Makes Over $1 Billion In Revenue And What Startups Can Learn From Them Awad MPosted on: 22 Dec, 2019 Aramex was founded in 1982 by Fadi Ghandour and Bill Kingson with the aim of being the first courier company in the middle east.  It is the first arab based company to be listed on […]

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Yallacompare Business Model And What You Can Learn From It Today

​Yallacompare Business Model And What You Can Learn From It Today Awad MPosted on: 05 Dec, 2019 Yallacompare is regarded as the leading finance comparison sites in the Middle East. They raised $8 million in Jan 2019 to further scale their business.In this article we’ll take a look at their business model to understand the drivers […]

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Revenue vs Profit: How It Works & Why MORE Sales Means LESS Cash

Revenue vs profit

Revenue vs Profit: ​How It Works & Why More Sales Can Mean LESS Cash Awad M Revenue vs Profit!It’s the difference between how much you money make and how much you actually take home. Not noticing this huge difference has led many founders to jump into ventures with unrealistic expectations of returns on their time and […]

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Startup Market Segmentation Examples & How It Can Save You $10,000’s

Startup Market Segmentation Examples & How It Can Save You $10,000’s Awad M “If I go after every type of customer, I’ll have a higher chance of success”Truth is:Everyone is not a customer!Although it might seem like a good idea, this assumption can lead to startups losing $10,000’s in terms of both hard cash and […]

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Hiring a Digital Marketing Agency – 5 Tips Most Founders Miss

Hiring a Digital Marketing Agency – 5 Tips Most Founders Miss Awad MPosted on: April 18, 2019 The worst part about hiring a digital marketing agency that’s not the right fit is that by the time you realize they can’t deliver results, it’s already too late. Imagine hiring an agency that can’t pinpoint the design […]

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Customer Discovery: How to Find Customers & Build Products They Want

​CUSTOMER DISCOVERY: HOW TO FIND CUSTOMERS & BUILD PRODUCTS THEY WANT Awad M How stressful is it to keep asking yourself:Am I building the right product that solves a pain?Is it what customers want?Am I wasting my time and money?In this article we’ll look at customer discovery to answer this and understand: How to create […]

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DED Dubai: The Complete Guide to Issuing Your License in 5 Minutes

DED Dubai: The Complete Guide to Issuing Your License in 5 Minutes Awad M Table of Contents About DED – Department of Economic Development in Dubai? DED​​ Goals Your DED Legal EntityHow to login and use DED Dubai online services?Estimated License CostsThe step by step process to issue your new instant DED license Legal Contract […]

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Product Features: How to Create Features For Customer Needs [With Examples]

Product Features: How to Create Features For Customer Needs [With Examples] Awad MPosted on: May 26, 2019 Ever found yourself asking why isn’t my product as big a hit as I expected?What am I missing?Well your product features could be the reason.By the end of this article you will know how to: Find customer needs […]

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The Product Development Process: Complete From Idea to Market

​The Product Development Process: Complete From Idea to Market Awad MPosted on: March 31, 2019 80 – 90% of all new products fail.At least, that’s what we all hear.Actually:The number is closer to 40 – 50%. I hear you, that’s not reassuring either.Like a 50 – 50 coin toss.Good news is, it doesn’t have to […]

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