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February 25

How We Selected The Target Market For Our Startup Education Platform

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Awad Makkawi

I discuss the why we started with a broad and general idea to target the Startup Founder overall market. Then how we used divergent thinking to create a huge list of possible subgroups to target. Finally, how we filtered down all these options and scored the subgroups to decide on ideal market. Also, get the in depth article on market segmentation for startups.


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