Awad M

Author Archives: Awad M

Customer Discovery: How to Find Customers & Build Products They Want

Customer development is huge.

As complicated as it seems, startups that skip this are making a big mistake.

Truth is:

Understanding the underlying principles of customer development is easy and acting on them takes much less time than expected.

In this article we’ll tackle:

– How to create your business hypotheses
– Where to find your target customers to interview
– How to approach them
– How to complete your customer interviews in 2 days and what you should be learning from them

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