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Passion and drive are not the problem!
The main problem first time founders and early startups face is:
As much as you want to do something, if you don’t know how to do it, then you’re stuck.
When I started out, I found it difficult to get “actionable guidance” and as a result, I made a tonne of avoidable mistakes.
That’s what this educational platform is about. A refusal to spend 2+ years making the same mistakes that others already have.
Here are the rules we live by:
  • Read, learn and get knowledge. Every. Single. Day
  • Understand that relying exclusively on external funding is not sustainable
  • Do not take constructive feedback personally because we know it leads to growth
  • Time is more precious than money
  • Focus. Entirely. On. Customers
  • Obsessed with knowing buying cycles, distribution channels, go-to-market strategy and business models
  • Ready to accept if something is not working (including the business itself) to quickly scrap it and move on
  • We believe that past failures do not mean future failures at all. We learn from them and we will succeed
  • Having an idea is not good enough. Knowing how to bring it to life is what counts.
  • There’s a method to the madness – it’s calculated strategy
I’m on a mission to destroy the stat that 8 out 10 businesses fail and help startups reach their growth stage.
If you can relate to the above:
Then welcome on board and let’s be impactful as can be.



Awad Makkawi



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